Ebook and paper: doing it the right way
John Gruber linked to a book with the title You’re My Favorite Client by Mike Monteiro.
I followed the link and saw a great thing what Amazon and others should do by default.
As you can see, you have three options to buy this book. The most interesting option, at least to me, is the last one: buying the paperback and the ebook at the same time. But here is the most important thing: the price for this option is not a sum of price for the paperback and the ebook if you would buy them seperated (if you would buy the paperback and ebook, both separated, you would pay $27.). The price is lower, for exactly 20 %.
In the chain of demand and supply some just do not get it how to make more money. Sometimes lower price can mean bigger revenue.
Think about this.
from [#ff0000]bin - The Bin in Hex http://ift.tt/1FgBGP4